A Modern Approach to
Software Product Management

Session Overview:

Organizations across many industries are going through some form of digital transformation.  In this ever-changing landscape, a modern approach to product management is often needed to align leadership, engineering, design, and delivery. Most organizations still try to optimize for efficiency, building functional silos that don’t collaborate (or even talk much!).  Successful companies are shifting from traditional product management structures into one focused on clear priorities, learning, and integration of multi-disciplined teams.

A modern product management approach helps align competing interests and perspectives throughout the product development lifecycle.  This is especially important to “building the right thing” and “building the thing right.”

Today’s best tech companies have adopted a product- and user-centric philosophy.  They bring together different sources of insights to build world-class products.  They test, experiment, measure, and learn faster than their competition.  The product manager has emerged as a critical role in these companies. 

In this talk, Chris will share how SEP has helped clients adopt this mindset shift.  He’ll discuss how this approach connects familiar concepts and tools like agile, lean, Lean Startup, design thinking, discovery, delivery, OKRs, continuous delivery, and more… He’ll share how using this framework, you can improve your approach to managing products.  You’ll leave with a new perspective on software product management.